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Mrs John Murphy

Cancellera - 'Monument' a Fragrance

I'm hoping that this is an April Fool.

http://www.trekbikes.com/us/en/stories/2015/03/monument/

Quote:
It is with enduring honor and machismo that Trek Bicycle and Fabian Cancellara unveil their latest collaboration: Monument. By Spartacus. A bold new fragrance, Monument brings the essence of a world champion, for the first time, to bedrooms, night clubs, and locker rooms around the world.

Years in development, Monument is the latest in a long-standing partnership between a brand and athlete that has transcended sport to claim center stage in the grand show of olfactory prestige.

Monument embodies passion, courage, and the roar of the Lion of Flanders with deep, full-bodied base notes of Spartacus' native Alpine Androsace, nutmeg, freshly turned earth, and oak moss. The top notes of Arenberg cobblestone, podium flowers, frites, and clementine enrich not just the aroma but also the spirit of anyone who wears it.

“It is not difficult for me to look ridiculously good, even when I’m in a hospital bed,” said Cancellara, who was named seventh on CycleSport’s Top 25 Most Stylish Riders of All Times list. “But style is about details, and smelling good on the podium is just as important as getting there.”

Monument expresses the timelessness of great champions in a surprising, fresh, lofty new scent that will take the peloton, and world, by storm. This summer, be prepared to bask in the lingering cloud that will follow the WorldTour through the one-day Classics and Grand Tours.

Whether you're laying down the hammer in the boardroom or on the Paterberg, Monument is the way to ensure your decisive victory. Available in 3.4oz bottles engineered to the exact geometry of the original Spartacus helmet to fit into your seat pack or jersey pocket, Monument is available worldwide exclusively at Trek Retailers.
Fontfroide

I have ordered a bidon of the stuff.  Very good deal.
Nolte

advertising slogan for "monument"

Smell like you just did 7 hour cycle through mud, rain and dust.

fortunately it was an april fools http://www.cyclingweekly.co.uk/ne...-from-the-world-of-cycling-164766

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