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Fontfroide

Bike Markets

Yesterday in l'Equipe they have a short article and some graphic information about the 2012 French bike market.  Right, the first sentence should have got rid of the majority of you who don't want to read about that.

Sorry, figuring out how to scan, find and post the graphic is not possible.  Does how how graphs are better at conveying information though.

Bikes sold.
46.5 % were VTT and junior bikes (1,487,800).  22% velos enfants et jouets.  13% velos tout chemin (hybrids maybe?). 9% velos de ville (city bikes), electriques et pliants.  5.5% velos de course (road bikes).  4% Bicross and BMX (131,200).

Where they bought them. 52% big sports chains (Decathlon, etc).  25% Big supermarkets.   12% specialist bike shops “sous enseigne” (in a chain/network?).  11% Independent specialist shops.

81% of road bikes (velos de course) bought at specialists.
20% bikes made in France.

Probably not a hot topic, but I sure would like to know how it compares with the UK or the USA, without taking the trouble to look up the data.  

I might even like to speculate with anyone who is interested, what it means.
kathy

I bought a bike yesterday - In Spain Very Happy

Described as a mountain bike, but I don't do mountains, but wanted knobbly tyres for unmade lanes, of which there are a lot in Spain!

PS - been riding the bike, in town Evil or Very Mad  this morning.
MAILLOT JAUNE

Nice one kathy - got any pics?
mr shifter

Reminds me of my time when we had "Made To Measure" frames and built the bike with French & Italian gear. (ever heard of Simplex Gears, yeh before Campag)
That the Frame makers had full order books to supply the USA market and at home you could have an idea of where a rider came from by the name on his new bike. (not Claud Butler, Hetchins or Holdsworth though)

The Italians still supply the USA with gorgeous bikes with brazed lugwork that are seen in big city's.
I did ask here some years ago about my sightings of many Track bikes being ridden with "Fix wheels" and no brakes.
I have spoken to two or three of these guys and it seems to be just a trend in the inner city's and they push such big gears.
In GB we have to have a front wheel brake with a fix wheel but these days they all seem to have various gear mechanisms.

Interesting stats, FF.
ullrichfan

Funny, just bought a bike too.  Needed a new one for commuting to work, so, resorting to stereotype, I went for German reliability and bought a Giant Defy 3.  I was put off by the idea of Sora shifters but they are now bigger with 105 style paddles.

Fontfroide

http://www.velo-pratic.com/page_chiffres_velo.html

In French.
MAILLOT JAUNE

Always thought Giant was a Dutch company, but just checked out the website and turns out they started out in Taiwan!!!!!!!
berck

MAILLOT JAUNE wrote:
Always thought Giant was a Dutch company, but just checked out the website and turns out they started out in Taiwan!!!!!!!


Most of the bikes are now made in Taiwan or China. Only bikes Trek makes in the USA are the high dollar ones now (Madone 6's). Other than the hand made bikes, nearly all the other manufactures are doing the same thing.
berck

As far as FF's topic, these two links may provide the answers...

US Bicycle Industry Overview 2011
Bicycle Retailer and Industry News. Click on the link for the 2012 statistics
ullrichfan

MAILLOT JAUNE wrote:
Always thought Giant was a Dutch company, but just checked out the website and turns out they started out in Taiwan!!!!!!!


Yeh but you were closer than me!  I was sure I read somewhere that they were German  Confused  Just shows what I know!
Biosphere

ullrichfan wrote:
Yeh but you were closer than me!  I was sure I read somewhere that they were German  Confused  Just shows what I know!


I spotted the misattribution but just assumed it was a humorous embellishment - which worked as you made me laugh at the time Smile
ullrichfan

If only I could be humorous deliberately, Bio...
gerry12ie

Nice catch Ulle.  That Defy is by far and away the most popular bike over here.  I think it fits in nicely with the Bike To Work scheme and seems to be the most bang for buck in its class.  It's a shame it's not German because in  Dublin at least, it really is Der Volksfahrrad
Biosphere

ullrichfan wrote:
If only I could be humorous deliberately, Bio...


Well it seemed in keeping with your normal sense of humour on here Smile You're maybe getting mixed up with Focus on the German front? Anyway looks like a nice bike and  I like that paint job whenever they show the Blanco Boys up close on TV.

berck wrote:
Only bikes Trek makes in the USA are the high dollar ones now (Madone 6's). Other than the hand made bikes, nearly all the other manufactures are doing the same thing.


Yeah, I wonder how many of the others even make their high end offerings at 'home' now. I only know of Colnago 100% for sure, but I guess at least a few others must have a similar approach.
Severo

Pretty sure Orbea still make everything in the Basque Country?
berck

Severo wrote:
Pretty sure Orbea still make everything in the Basque Country?


China: Orbea Bicycle Factory Tour, Kunshan

...The China Orbea assembly factory, located in Kunshan about 20mins north of Shanghai, has been receiving frames from their exclusive factory and developing them into complete bikes for the past 3.5 years. The frames are made to their design specifications by a bicycle frame builder and the assembly plant basically completes the process by sanding and painting all frames. Orbea is assembling the range of bikes in their Kunshan location, ranging from the entry-level to the high-end in both road and mountain bikes. Traditionally, frames had been made in Asia (mainland China) and shipped to the Spanish factory where it would be assembled into complete bikes. However, like most other bike companies, they have moved towards complete production on Mainland China mainly for logistical reasons as most of their suppliers are in Asia and also because they are growing in this region.

And yet prices still climb...
Bartali

Don't prices climb because carbon fibre is a lot more expensive than it was ....
Fontfroide

I do hate to be brutal, simplistic and cynical, but I think prices climb because of effective marketing and customers (an entire market sector) who are now willing to fork out lots of money for a high quality bike, with a high price tag.  Fair enough, that is how markets work.  The clothes, the (multiple) bikes, the holidays, the sportives, the mags … there is a market out there and the price is determined by what people will pay.  MAMIL or whatever one wants to call it.

For all I know, carbon does cost more, but that is not the basic problem or the basic explanation.

I should add that most of the people I know who buy these classy, expensive bikes, clothes, mags, DO NOT think they have been ripped off.
berck

My friend from the bike shop tells me that the bike manufacturer's goal is to get the price of the bike up. Nothing was discussed about carbon fiber prices, but what the consumer is willing to pay.
berck

Yep, I think you're right FF.
mr shifter

Some years ago at a meeting to discuss the merits of a new accessory to our machines and the market to sell to.
A suggestion was put forward to think of a price and double it, having been told the cost of manufacture.
My verdict was twice the cost times 2 = 4 times the manufacture cost.

I was well wrong with the final figure which sold at 4 times my costing. ie 16
They sold very well but I got no commission for selling them so I got my own supply chain.
Fontfroide

Without wishing to start a huge argument, I think most prices for the kind of goods that are optional purchases (you don't really need them to live) are costed by how much the customers will pay.  They have focus groups for that.  MAMIL bike stuff is just how much they will pay.  

I would probably pay the prices too if I only had the money.  Phone costs and phones are another example.  Plus they look at the prices of comparable items.  Nothing much to do with cost.
Fontfroide

Rather larger than I thought, the bike market job creation.

http://www.takepart.com/article/2...ng-has-created-650000-jobs-europe
Fontfroide

A happy story with a happy ending.

Also thought Bartali would like this one.

http://www.standard.co.uk/news/lo...-traced-it-to-spain-10043267.html
Bartali

Thx FF.  A belt drive fixed wheel Parlee too.  Which there was a close up ... I'd like to know how they get that belt on?
Fontfroide

Good eye.  Didn't even notice the belt drive, assumed it MUST be a chain.  Most impressed.

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